ALL in ONE and

not ALONE

We have put together our skills to create outstanding products to support the tourism and culture industry, for the benefit of all members of society, with silver hair or without.

Project 'Silver Guide' in a glance

Silver Guide is about creating a unique, specialized technology platform that will support the tourism market, tourism operators, and individual users virtually by offering opportunities to develop tailor-made products and services, training, and skills upgrading to provide the best possible quality services to older visitors.

Innovation

The “Silver Guide” project’s innovation lies in the fact that it addresses persistent deficiencies in the Greek and the international tourism market in a holistic approach. Combining high technology development with specialized scientific research aims to establish Greece as a high-quality, safe tourist destination for older people.

Complete operating system

Silver Guide offers a system guaranteed to be user friendly and meet users’ desires over the age of 55. It addresses different age groups with other psychographic characteristics, mentalities, and needs, depending on their country of origin. Its fundamental advantage is the original scientific research, which will provide the basis for the development of the platform’s unique content online.

A new approach to tourism

Silver Guide is unique as it is based on primary research data and offers ideas and solutions to:
Develop new tailored services and products, making use of the already existing infrastructure on the Internet
Upgrade skills and competences within the tourism industry

Take measures and establish certification criteria for facilities and services addressed to older people
Record and display certified facilities and services with the possibility of continuous evaluation by users
Strengthen the attraction of older visitors to our country and extend the tourist season in Greece

group-of-elders-travellers-holding-hands-in-the-air

The platform is addressed to

Tourist Enterprises

Greek and international tourist reservation systems, travel agencies,
travel agents etc.

Individual Tourism Enterprises

Specialized Accommodation and Lodging, Food and Beverage
Services, Recreation and Entertainment etc.

Individual Users

Greek and international tourists over 55 years of age seeking the most
appropriate traveling destination, based on their needs and desires

Bodies responsible for the tourism development of an area

Districts, Municipalities, National Tourism Organizations , Tourism
Confederations, Chambers Tradesmen, etc.

Other enterprises related to tourism

Transportation, insurance companies, etc.

Tourist Enterprises

Greek and international tourist reservation systems, travel agencies,
travel agents etc.

Bodies responsible for the tourism development of an area

Districts, Municipalities, National Tourism Organizations , Tourism Confederations, Chambers Tradesmen, etc.

Individual Tourism Enterprises

Specialized Accommodation and Lodging, Food and Beverage Services, Recreation and Entertainment etc.

Other enterprises related to tourism

Transportation, insurance companies, etc.

Individual Users

Greek and international tourists over 55 years of age seeking the most
appropriate traveling destination, based on their needs and desires

The idea - The motive

happy-elder-couple-on-a-bike-for-two-people

  • ⚬ Global demographic developments and the increasingly ageing population
  • ⚬ Scientific predictions for a rapid increase in the proportion of older tourists in Europe, expected to reach 26% in 2030 and 32% in 2050.
  • ⚬ In the coming decades, the prospect of increasing the tourism expenditure of people over the age of 65 to one-third of the total.
  • ⚬ The significant deficiencies of the international tourism industry in
    specialized tourism products and appropriate facilities that meet the needs
    and desires of older visitors
  • ⚬ The large increase in tourism revenue that our country can claim through the development of senior tourism.

Products and services

“We travel not to escape life but for life not to escape us .”

Anonymous

Our team

50plus-logo-2

50plus Hellas

was founded in 2005 by researchers and professionals in the field of ageing, with the aim of promoting the human rights of older adults in Greece and their active participation in society. The organization has participated in many scientific researches, actions and initiatives, at a national and European level, for the improvement of the living conditions of older people, their education and active citizenship.

mobics_logo3

MOBICS

Founded in 2006 as a spin-off company of the National and Kapodistrian University of Athens (Department of Informatics and Telecommunications), Mobics specializes in the design, development and provision of innovative applications and value added services for mobile, Web and pervasive environments, with an emphasis on geographic and contextual information. The Mobics R&D team is led by internationally well known researchers with a long record of research contributions in the areas of mobile and pervasive networking services and applications, and participation in many international, national and regional R&D projects.

tetragon-EN_logo-grey2

TETRAGON

Was founded in 1999 by three activists and belongs to the Creative Industry. Its creative departments, with high scientific training and know-how. The company has many years of experience in the application of modern architectural, museological and museographic solutions, demonstrating innovative activity, in Greece and abroad in the fields of Tourism / Culture as well as research activity to improve the lives of vulnerable social groups.

50plus-logo-2

50plus Hellas

was founded in 2005 by researchers and professionals in the field of ageing, with the aim of promoting the human rights of older adults in Greece and their active participation in society. The organization has participated in many scientific researches, actions and initiatives, at a national and European level, for the improvement of the living conditions of older people, their education and active citizenship.

mobics_logo3

MOBICS

Founded in 2006 as a spin-off company of the National and Kapodistrian University of Athens (Department of Informatics and Telecommunications), Mobics specializes in the design, development and provision of innovative applications and value added services for mobile, Web and pervasive environments, with an emphasis on geographic and contextual information. The Mobics R&D team is led by internationally well known researchers with a long record of research contributions in the areas of mobile and pervasive networking services and applications, and participation in many international, national and regional R&D projects.

tetragon-EN_logo-grey2

TETRAGON

Was founded in 1999 by three activists and belongs to the Creative Industry. Its creative departments, with high scientific training and know-how. The company has many years of experience in the application of modern architectural, museological and museographic solutions, demonstrating innovative activity, in Greece and abroad in the fields of Tourism / Culture as well as research activity to improve the lives of vulnerable social groups.

Our partners

Our method

  • 01

    Scientific research and needs analysis

    • Process and analysis of desk research data and international surveys on the needs, requirements, and expectations of older tourists
    • Survey with online questionnaires in 4 countries (Netherlands, Germany, United Kingdom, Australia)
    • Extensive field research in at least three cities of Greece (Athens, Thessaloniki, Kalamata) and Crete, involving about 200 Greek and 300 foreign tourists of different age groups (55-64 years, 65-74 years and over 75 years)
    • Qualitative research including interviews with relevant bodies, recording of infrastructure and related services as well as limitations for the development of senior tourism in each region

  • 02

    Technological research, design, and implementation of SilverGuide platform

    • Design of the digital platform and its components
    • Knowledge base and application of self-assessment for companies
    • Application for visitors (mobile app)
    • Design based on the principles of design4all and co-design methods

  • 03

    Testing and evaluation

    • Methodology for evaluating the visitor experience
    • Experience quality tests with real users
    • Dissemination results and public awareness-raising

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Key benefits

All of us, who eagerly “build” “Silver Guide”, day by day, look forward to the rapid development of the tourism industry’s actions, digital tourism services, and the shielding of Greek tourism.  

That means for us and our country: 

All of us, who eagerly “build”  “Silver Guide”, day by day, look forward to the rapid development of the tourism industry’s actions, digital tourism services, and the shielding of Greek tourism.  

That means for us and our country: 

Tourism for the whole year and not only during the tourist season

Formation of new value chains because tourism deserves to support and be supported by all sectors of the economy

Highlighting and strengthening areas of low tourist traffic

News

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